Corporate Brands

“People are no longer sort of attracted to these, you know, bland corporate brands and the faces behind these companies. I mean, thanks to LinkedIn and things like that are becoming more important than the brands themselves.”

“And so I think, I, I'm sort of a radical, and so I think the whole idea of, like, corporate brands is basically just, like, it just, it kind of they're on their way out. Like, it's just, as a concept, it just doesn't make sense in the new media environment.”

“Why do these sort of non-person, non, you know, celebrity, non-creator, non-influencer brands exist? And the reason I think is because of the media of the era in which those brands were created.”