Conversion Rate Optimization

“The majority of wins that we get for websites early on is removing stuff from the website, making it much easier to navigate, much easier to understand the main thing and not all of the little side tangents that the owner has added to the site because of doing…”

“I get why people optimize for conversion rate, but I think that people are making a mistake by just optimizing for conversion because it's not really long-term thinking.”

“So I would say the biggest mistake is to think of freemium as just conversion rate optimization for paid.”