Collaboration Startups

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20VC

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20VC Insight
Collaboration startups fail by targeting managers instead of end users
“I think the next thing that I see is selling into managers instead of individual contributors. At the end of the day, it can be counterintuitive to approach it this way, but the end user is your customer, even if they're not the person who's taking out their c…”
Merci Victoria Grace Jun 8, 2020 ▶ 18:53 20VC: Lightspeed Partner, Merci Victoria Grace on The Future of Collaboration Tools, Bundling vs Unbundling, Synchronous vs Asynchronous & What It Means To Productise The S*** Out of Venture

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