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CLTV To CAC

topic on 1 show · 2 statements across 1 episodes

Top Founders

2 statements about CLTV To CAC, every show

TOP FOUNDERS Assertion Not checkable as stated
Median SaaS CLTV to CAC benchmark is now 4x
“You can see that kind of four is the median. It used to be three, now it's four.”
Ray Rike Jun 19, 2023 ▶ 17:34 Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023
TOP FOUNDERS Insight
Rike: CLTV:CAC is meaningless without at least one to two renewal cycles
“If you haven't had at least one, but more and more appropriately, two renewal cycles, this is a meaningless metric. Why? Because you really don't know what your churn rate is.”
Ray Rike Jun 19, 2023 ▶ 17:22 Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023

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