Click Through Rate
topic on 2 shows · 3 statements across 3 episodes
Lenny's Podcast 
the Startup Ideas Podcast
3 statements about Click Through Rate, every show
Chennapragada: Using mature metrics for zero-to-one products creates false precision
“When you're looking at something zero to one,
If you decide on a metric too prematurely, that's false precision, first of all, right?
Like, you kind of I mean, CTR, when you have, like, thousand people, doesn't mean anything.
you know, retention also may not …”
Lieberman: Achieving a YouTube click-through rate over 7% indicates strong performance
“In my own numbers and a little bit of research I've done, if you can get over seven percent, over a seven percent click through rate, then that's great.”
Use ratio metrics like click-through rate when algorithms serve unequal ad impressions
“Sometimes like the ad serving algorithms, even when we set up a test structurally in that way, we'll serve one ad, you know, a different number of impressions than the other ad, in which case we then have to say, What is a leveling factor that allows us to loo…”