Click Based Attribution
topic on 1 show · 1 statements across 1 episodes
1 statements about Click Based Attribution, every show
Click-based attribution only measures correlation, never true causality
“Click-based attribution, right? Or the digital attribution we were all fawning over, cookie-based and click-based and URL parameter-based attribution, it never demonstrated A causal relationship between our media spend and business results. It was only good fo…”