Click-based attribution
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Sep 1, 2022 by Yuriy Timen · across every show →
Everything said about Click-based attribution, oldest first
Sep 1, 2022 negative
Click-based attribution only measures correlation, never true causality
“Click-based attribution, right? Or the digital attribution we were all fawning over, cookie-based and click-based and URL parameter-based attribution, it never demonstrated A causal relationship between our media spend and business results. It was only good fo…”