Classtivity
company on 2 shows · 9 statements across 2 episodes · said 4 times in 1 episodes since 2020
How I Built This 4 
Masters of Scale
Mentions by year, every show
tap a year for its mentions
How I Built This 4
2020 4 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
9 statements about Classtivity, every show
Kadakia: Classtivity generated only about 10 reservations a month at launch
“June of 2012, we launched Clastivity, finally opened to the public, we had thousands of classes listed, a beautiful design, and I would say we did about 10 reservations a month.”
Kadakia: Classtivity was profitable early on because it didn't pay studios
“We actually were 100% profitable, because we weren't paying the studios.”
Kadakia: Dabble Rebranded to Classtivity Due to Chicago Trademark Conflict
“We actually had to change our name because there was a company in Chicago that started selling classes under, under the name of Dabble. So we had to actually overnight change our name and we couldn't think of anything, so we, like, literally were just scouring…”
Kadakia: Classtivity Received Zero Bookings For First Ten Days Post-Launch
“There was crickets, meaning no one went to any classes. We had probably 10 days go by before we got even one reservation.”
Kadakia: Classtivity Burned $500,000 Over 18 Months With Zero Traction
“I mean, you know, we had once again, like close to, it's been, by the way, about close to a year and a half, right? We had probably spent close to a half a million dollars at this point, and it's crickets, and I didn't know what to do.”
Kadakia: Early Users Refused Free Fitness Classes via Email Promotion
“I remember, you know, we launched this promotion where we literally Send an email saying like, go to class for free and still no one went.”
Kadakia: Classtivity downsized its team 18 months in to conserve cash
“Yeah, a year and a half in, we decided to work, go in a different direction. I mean, we downsized the team. I had to save cash, and I wasn't done, you know. I wasn't done trying to solve the mission.”
Kadakia: Classtivity had roughly 2,000 Passport customers before pivoting to ClassPass
“We had a total of about 2000 customers on the passport before we pivoted to ClassPass”