Christopher Lochhead
person on 4 shows · 11 statements across 1 episodes · said 14 times in 5 episodes since 2021
Lenny's Podcast 8 
20VC 4 
the Startup Ideas Podcast 1 
Top Founders 1
On the record as a speaker too: Christopher Lochhead across every show, appearances and statements → this page counts the times other people say the name.
Mentions by year, every show
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Lenny's Podcast 820VC 4Top Founders 1the Startup Ideas Podcast 1
2024 7 mentions in 1 episode
2023 6 mentions in 3 episodes 2 per episode
every mention on every show, scene by scene, with the transcript →
11 statements about Christopher Lochhead, every show
Lochhead: Radically innovating or creating new categories guarantees criticism
“Anybody who's trying to do anything exponential, anybody who's trying to break and take new ground, anybody who's trying to radically innovate, anybody who's trying to design and dominate new categories of the way we live, work and play gets criticized.”
Lochhead: Grant Cardone and the Kardashians monetize envy by projecting superiority
“One of the things that is insidious about influencers hustle porn stars, part of the business model is creating the perception of superiority. Right. The reason Grant Cardone and Tai Lopez and all these douchebags pose in front of planes and all this garbage, …”
Lochhead: The category makes the product, brand, and company
“The category makes the product. The category makes the brand. The category makes the company.”
Lochhead: Tech category leaders capture 76% of total category market cap
“In tech market categories, on average, one company earns two thirds, 76% to be exact, of the total value created as measured by market cap and or valuation.”
Lochhead: Category design does not mean being first to ship features
“Category creation, category design does not equal first to ship a product with a set of features.”
Lochhead: Defining the problem and solution set wins market categories
“The company that designs the space and gets it to tip its scale. And when I say designs the space, what I mean is specifically gets a meaningful percentage of the world to agree with their definition of a problem set, which then leads to their definition of a …”
Lochhead: Category creators capture two-thirds of market economics versus 24% for competitors
“The number one question for any entrepreneur or any creator at all is, do I want to compete for 24% of an existing market category, or do I want to create my own, where if I can execute, I will earn two-thirds of the economics. That's the decision that most en…”
Lochhead: Gong made a critical strategic mistake staying in its micro-niche
“The mistake that Gong made, as well as the vast majority of others in that space, is they stayed in their micro niche. So the strategy in the beginning that was genius and exactly what you should do as a startup All of a sudden, when they didn't expand and set…”
Lochhead: A startup's biggest barrier to growth becomes its current category
“Every entrepreneur, every CEO faces a fascinating moment if they become successful in the first five years or so, which is they realize their biggest barrier to growth going forward is their current category. Because you can only be as big and successful as yo…”
Lochhead: Word of mouth is never included in startup marketing plans
“So I'm a three-time public company CMO. I've advised over 50 venture-backed companies in, in category design and marketing. Guess what I've never seen in a marketing plan ever?
Lenny Rachitsky: What's that?
Christopher Lochhead: Word of mouth.”