Christopher Lochhead
11 statements across 1 episodes · 3 bullish · 2 bearish · 1 people on the record · first statement Sep 17, 2023 by Christopher Lochhead · said 8 times in 2 episodes since 2023 · across every show →
On the record as a speaker too: Christopher Lochhead's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Jag Duggal (6), Lenny Rachitsky (2)
tap a year for its mentions
2024 7 mentions in 1 episode
2023 1 mention in 1 episode
Everything said about Christopher Lochhead, oldest first
Sep 17, 2023
Sep 17, 2023
Lochhead: Radically innovating or creating new categories guarantees criticism
“Anybody who's trying to do anything exponential, anybody who's trying to break and take new ground, anybody who's trying to radically innovate, anybody who's trying to design and dominate new categories of the way we live, work and play gets criticized.”
Sep 17, 2023 positive
Lochhead: Defining the problem and solution set wins market categories
“The company that designs the space and gets it to tip its scale. And when I say designs the space, what I mean is specifically gets a meaningful percentage of the world to agree with their definition of a problem set, which then leads to their definition of a …”
Sep 17, 2023
Sep 17, 2023
Lochhead: Word of mouth is never included in startup marketing plans
“So I'm a three-time public company CMO. I've advised over 50 venture-backed companies in, in category design and marketing. Guess what I've never seen in a marketing plan ever?
Lenny Rachitsky: What's that?
Christopher Lochhead: Word of mouth.”
Sep 17, 2023 neutral
Lochhead: A startup's biggest barrier to growth becomes its current category
“Every entrepreneur, every CEO faces a fascinating moment if they become successful in the first five years or so, which is they realize their biggest barrier to growth going forward is their current category. Because you can only be as big and successful as yo…”
Sep 17, 2023 positive
Sep 17, 2023 negative
Lochhead: Grant Cardone and the Kardashians monetize envy by projecting superiority
“One of the things that is insidious about influencers hustle porn stars, part of the business model is creating the perception of superiority. Right. The reason Grant Cardone and Tai Lopez and all these douchebags pose in front of planes and all this garbage, …”
Sep 17, 2023
Sep 17, 2023 negative
Lochhead: Gong made a critical strategic mistake staying in its micro-niche
“The mistake that Gong made, as well as the vast majority of others in that space, is they stayed in their micro niche. So the strategy in the beginning that was genius and exactly what you should do as a startup All of a sudden, when they didn't expand and set…”
Sep 17, 2023 positive
Lochhead: Category creators capture two-thirds of market economics versus 24% for competitors
“The number one question for any entrepreneur or any creator at all is, do I want to compete for 24% of an existing market category, or do I want to create my own, where if I can execute, I will earn two-thirds of the economics. That's the decision that most en…”