Category Creators
topic on 1 show · 1 statements across 1 episodes
1 statements about Category Creators, every show
Gerber: Category creation pitches fail; startups must position against household incumbents
“So a lot of companies want to position themselves as category creators. And I actually hate that. It doesn't work. It doesn't land with press. And most of the time it's not totally true. And so instead it's actually really great when you can talk about how you…”