category creators
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 21, 2024 by Emilie Gerber · across every show →
Everything said about category creators, oldest first
Mar 21, 2024 negative
Gerber: Category creation pitches fail; startups must position against household incumbents
“So a lot of companies want to position themselves as category creators. And I actually hate that. It doesn't work. It doesn't land with press. And most of the time it's not totally true. And so instead it's actually really great when you can talk about how you…”