C Level Executives
topic on 4 shows · 4 statements across 4 episodes
Startups For the Rest of Us 
Lenny's Podcast 
the Official SaaStr Podcast 
A Product Market Fit Show
4 statements about C Level Executives, every show
Abel: C-level executives ignore marketing and respond best to founders
“Most, most C-level executives don't respond to marketing. They might see your brand. They're not going to respond to a marketing campaign. Okay. It will respond one-on-one and the best individual to one-on-one to a corporate executive is the founder.”
Hughes: Targeting C-level executives for product feedback drives delegated sales deals
“If you can get in like at the highest level and work down the chain that's a good start to put.”
Peters: Vendors overestimate C-level software buying authority
“People overestimate the decision-making power of a C-level executive. And here's why, because when we talk about decision-making for say marketing technologies in the organization, I, what I, the way I approach is I lay out the problem for my team... It's a ve…”
Walling: Startups should reach millions in ARR before hiring non-founder C-levels
“You should never hire a C-level person in the first, you know, in the first, you need to get to a lot of millions. I'll put in ARR before someone has a C in front of their title, unless they're a founder, in my opinion.”