Brookstone
company on 2 shows · 7 statements across 3 episodes · said 39 times in 5 episodes since 2018
How I Built This 38 
Top Founders 1
Mentions by year, every show
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How I Built This 38Top Founders 1
2026 7 mentions in 1 episode
2025 2 mentions in 1 episode
2020 15 mentions in 2 episodes 8 per episode
2018 15 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
7 statements about Brookstone, every show
Bobby Trussell: Tempur-Pedic Became Brookstone's Number One Product
“When we were selling to Brookstone that was one of our big breakthroughs. They were a major retailer, and we were, became their number one product”
Tempur-Pedic became Brookstone's hottest-selling new product within two weeks
“Within two weeks, we were the hottest selling new product in Brookstone.”
Trussell: Tempur-Pedic would have sold fewer pillows at $30 than $90
“I think if you sold it for 30, you'd sell less.”
Trussell leveraged a Sharper Image deal to force Brookstone to stock mattresses
“So I started selling to Sharper Image. Their arch rival. Brookstone had an absolute cow about that, and they called me, Mike Anthony called me, and he said, Bob, we want you to not to sell to Sharper Image. It's going to hurt our business. And I said, okay, I'…”
Tempur-Pedic became Brookstone's hottest selling new product within two weeks
“Within two weeks, we were the hottest selling new product in Brookstone.”
Discounting Tempur-Pedic pillows to $30 would have hurt sales
“I think if you sold it for 30, you'd sell less.”
Trussell leveraged Sharper Image rivalry to force Brookstone to sell mattresses
“I started selling to Sharper Image, their arch rival. Brookstone had an absolute cow about that, and they called me, Mike Anthony called me, and he said, Bob, we want you to not to sell to Sharper Image. It's going to hurt our business. And I said, okay, I'll …”