Brand Value
topic on 2 shows · 2 statements across 2 episodes
the Y Combinator Startup Podcast 
20VC
2 statements about Brand Value, every show
Ross: CPG profit margins correlate directly with response speed
“What is the number one thing that a high margin correlates to in CPG? It's the speed at which the ingredient acts on you. So that dopamine cycle, how quickly something occurs, determines your brand affinity. And so when something has a very quick response, you…”
Srinivas: Millions of paying users provide startups brand durability against incumbents
“So there is a certain brand value that once you acquire at the scale of, like, several millions of users, paying users, you don't actually die that fast.
[1380] Aravind Srinivas: You earn the right to survive and keep building.”