Brand Development
topic on 1 show · 1 statements across 1 episodes
1 statements about Brand Development, every show
Brands only get credit for traits that are weird or controversial
“There's one other in the branding thing that's important is you're only going to get credit for what's weird. You should make a list of what's weird about you or about your brand or that you do. That's unusual. That might even be like controversial. It might e…”