Binder
product on 2 shows · 6 statements across 1 episodes · said 22 times in 2 episodes since 2017
Top Founders 21 
the MAD Podcast 1
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Top Founders 21the MAD Podcast 1
2023 21 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
6 statements about Binder, every show
Jacob Apple: Binder spent two years building an accounting app before pivoting
“We spent two years actually building an accounting app to then realize that maybe there was a better opportunity in specifically focusing on this niche when it comes to corporate service providers.”
Apple: Binder customers currently pay an average of €500 monthly
“Today, they're paying us about 500 euros a month.”
Apple: Binder expects average customer spending to reach €2,000-€3,000 monthly
“So we would expect our average customer to pay us two to 3000 euros a month when we get deep enough with our penetration.”
Jacob Apple: Binder team owns 10% and co-founders hold 15%
“No, our team owns about 10%, my co-founders own about 15%, and then I have my old partners from the other business that we exited, who also Put some of their money into, to binders, so they also own a piece.”
Jacob Apple: Binder spends €100k monthly with 18-person team
“And we're spending about a 100,000 euros a month.
It's a theme of 18, mainly developers.”