BDR Organization

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the Official SaaStr Podcast

1 statements about BDR Organization, every show

SAASTR Insight
Benfer: BDR teams should sit within sales, not marketing
“I'm a firm believer of the center of excellence that should live within sales. Nothing against my friends in marketing, but I do think there is a sales culture and a level of repetition that I think is beneficial to keep the BDR organization in sales.”
Michelle Benfer Dec 30, 2021 ▶ 28:36 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic

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