B2C Growth
topic on 1 show · 1 statements across 1 episodes
1 statements about B2C Growth, every show
Isford: B2B growth requires direct customer conversations instead of large-scale A/B testing
“In B to C or in consumer social, as two examples, you can experiment at large volumes, or you can make changes that impact thousands or millions of people pretty easily. In B to B growth, generally you're working with a much smaller set of customers, and also …”