B2C growth
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 12, 2023 by Lauryn Isford · across every show →
Everything said about B2C growth, oldest first
Feb 12, 2023
Isford: B2B growth requires direct customer conversations instead of large-scale A/B testing
“In B to C or in consumer social, as two examples, you can experiment at large volumes, or you can make changes that impact thousands or millions of people pretty easily. In B to B growth, generally you're working with a much smaller set of customers, and also …”