B2C Consumers
topic on 1 show · 1 statements across 1 episodes
1 statements about B2C Consumers, every show
B2B buyers leave much richer digital traces than B2C consumers
“And the beauty for B to B is that the research That you're doing in a B to B environment, as you're going across these multiple screens, and you have multiple buyers across these buying committees, they're leaving a far richer digital trace than anything B to …”