B2C consumers
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement May 23, 2016 by Amanda Kahlow · across every show →
Everything said about B2C consumers, oldest first
May 23, 2016 bullish
B2B buyers leave much richer digital traces than B2C consumers
“And the beauty for B to B is that the research That you're doing in a B to B environment, as you're going across these multiple screens, and you have multiple buyers across these buying committees, they're leaving a far richer digital trace than anything B to …”