B2B Newsletters
topic on 1 show · 1 statements across 1 episodes
1 statements about B2B Newsletters, every show
Rief: B2B newsletters command high CPMs because social ads fail for enterprise
“The CPMs in those newsletters are so high because advertisers have a really high willingness to get in front of those people, right? If you're selling IT software, it's really tough to get in front of VPs and CIOs at businesses, and you're not going to really …”