B2B newsletters
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 15, 2022 by Austin Rief · across every show →
Everything said about B2B newsletters, oldest first
Dec 15, 2022 positive
Rief: B2B newsletters command high CPMs because social ads fail for enterprise
“The CPMs in those newsletters are so high because advertisers have a really high willingness to get in front of those people, right? If you're selling IT software, it's really tough to get in front of VPs and CIOs at businesses, and you're not going to really …”