B2B Growth
topic on 2 shows · 2 statements across 2 episodes
2 statements about B2B Growth, every show
Isford: B2B growth requires direct customer conversations instead of large-scale A/B testing
“In B to C or in consumer social, as two examples, you can experiment at large volumes, or you can make changes that impact thousands or millions of people pretty easily. In B to B growth, generally you're working with a much smaller set of customers, and also …”