B2B Deals

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IN DEPTH Insight

Kanter: Half of B2B deals that seem 99% likely to close fail

“Of B to B deals that seem 99% likely to close, 50% of them fall through.”

Zack Kanter Nov 6, 2025 ▶ 18:16 How to build a company you’ll run forever | Zack Kanter (Founder and CEO of Stedi)

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