Apple ATT
product on 1 show · 2 statements across 1 episodes
2 statements about Apple ATT, every show
Gilbert: Apple's ATT was net value destructive rather than captured by Apple
“And what ended up actually happening from ATT? It's been value destructive. Overall, because I don't think the amount of money that has shifted away from Facebook has been captured by Apple.”
Gilbert: TikTok stealing users was a bigger existential threat than Apple's ATT
“The interesting thing is, at this time, the real threat wasn't actually ATT. The biggest of those three threats was TikTok stealing users. The whole ATT thing is about how much money can we make off of an ad because it is so well targeted? That's an optimizati…”