App Store Optimization
topic on 2 shows · 2 statements across 2 episodes
2 statements about App Store Optimization, every show
Wysocka: Strong ASO Requires Aligning App Storefront Keywords With User Reviews
“They see on your product page, they download the app, they use it, and then they use the same keywords to describe their experience via the user reviews. That was like the holy circle. And if you can get that loop going, it, I think it's a really strong presen…”
Bell: ASO Search and Conversion Data Optimizes All Marketing Channels
“A lot of this activity, when you understand what converts really well, when you understand the way users search and what they hope to find, that also translates into optimization of any of your other marketing channels, because at the end of the day, you're tr…”