Anders Fredriksson
person on 1 show · 5 statements across 1 episodes
On the record as a speaker too: Anders Fredriksson across every show, appearances and statements → this page counts the times other people say the name.
5 statements about Anders Fredriksson, every show
Fredriksson chose to sell Proleads rather than raise an independent round
“Eventually we decided that the best chance for ourselves for a good outcome in the end would be to join forces with Alpine works instead of raising the capital and running our own.”
Proleads rebranded to Hexa and made a small acquisition before selling
“Right before the acquisition, we actually sort of revamped the whole company rebranded it as Hexa. We brought on a new co-founder and we also actually made a small acquisition in that process.”
Proleads suffered a brutal 50% annual customer churn rate
“Over the whole year, maybe like, 50% of the customers we sold to churn, so like terrible.”
Proleads sold because its product was too complex for junior SDRs
“We had a major problem, which was part of the decision to sell, actually. So the way I like to describe it is that we developed this sort of, imagine that we built this perfect race car that was like, you know, race tune Ferrari that was perfect for driving on…”