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Aggregation Theory

topic on 2 shows · 3 statements across 2 episodes

Acquired the Knowledge Project

3 statements about Aggregation Theory, every show

ACQUIRED Insight
Thompson: Coining 'Aggregation Theory' Was What Made the Concept Stick
“This is actually an example of the power of branding. I wrote articles that were basically aggregation theory well before I wrote aggregation theory, but giving it a term and coining it is what made it stick.”
Ben Thompson Dec 6, 2022 ▶ 1:27:46 Stratechery (with Ben Thompson) · Acquired
KNOWLEDGE PROJECT Insight
Internet economic power has definitively shifted from controlling supply to controlling demand
“I mean, the, we are switching from a world where it used to be a world where market power and economic power and social power was gained by controlling supply. To a new world where, where power is gained by controlling demand.”
Ben Thompson Sep 5, 2018 ▶ 44:59 #40 Ben Thompson: Thriving in a Digital World
KNOWLEDGE PROJECT Insight
Total market dominance is the natural end state for platform aggregators
“The implication of aggregation theory is that to be large and to be dominant is the natural state of affairs because of these feedback loops. Like the end state for an aggregator is to be, to win it all, to take it all.”
Ben Thompson Sep 5, 2018 ▶ 1:28:50 #40 Ben Thompson: Thriving in a Digital World

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