Affect Heuristic
topic on 1 show · 1 statements across 1 episodes
1 statements about Affect Heuristic, every show
The affect heuristic makes people perceive likable individuals as smarter and competent
“One of the big mental shortcuts is if we like something and feel comfortable with something, it's more likely to be real. Someone we like is more likely to be competent. Someone we like is more likely to be smart. All these things just kind of go together, and…”