Ad Campaign
topic on 3 shows · 3 statements across 3 episodes
My First Million 
the Official SaaStr Podcast 
20VC
3 statements about Ad Campaign, every show
Cabane: Restricting ad platform AI with segmented budgets hurts campaign performance
“In the tests that we've done the more you handcuff the system and restrict the AI, the fewer optimizations it can make on your behalf and the worse off you will be.”
Suby: Outrageous church-themed ad campaign tripled business sales
“And that one campaign tripled our sales.”
Zero acquisition after pausing ads proves a product lacks organic traction
“If you're running ad campaigns, if you turn them off, what happens? And if it totally goes to zero, you actually don't have something that's working because you're not starting to see that you know, organic adoption is happening.”