ACP Funnel
topic on 1 show · 5 statements across 5 episodes
5 statements about ACP Funnel, every show
Isenberg: The Audience-Community-Product funnel offers the highest odds of startup success
“I call it the ACP funnel. I've talked about it on the pod before. You know, first create an audience, then create a community, then create a product. So it's literally a funnel. And You know, I think, ah, you know, you start with an audience, and you can tell …”
Isenberg: Build audience, convert to community, then build products
“So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically, A stands for audience. You build audience up top, then you convert that audience into a community, and then you build a product for…”
Isenberg: Build audience, convert to community, then launch products
“It's basically like a funnel. So you start you start with the audience. So you build like, you know, you start off by building a Google doc of some copy. I start off by registering a Twitter account and just start tweeting. So I start by building an audience, …”
Isenberg: Creators should monetize faceless channels via products, not ads
“But I think the move is not to do it with ads. It's to build your own products. Like I talk about always the ACP funnel, right? Build an audience, then convert to a community and then build a product for them.”
Isenberg details his ACP framework to validate products through niche communities
“So I have this funnel that I talk about, which is like, it's called the ACP funnel audience community product. So, I usually start with an audience. Twitter, Instagram, TikTok. Build up, like, it also allows you to be clearer about What it is, like how to posi…”