ACP funnel
5 statements across 5 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Jan 25, 2024 by Greg Isenberg · across every show →
Everything said about ACP funnel, oldest first
Jan 25, 2024
Isenberg details his ACP framework to validate products through niche communities
“So I have this funnel that I talk about, which is like, it's called the ACP funnel audience community product. So, I usually start with an audience. Twitter, Instagram, TikTok. Build up, like, it also allows you to be clearer about What it is, like how to posi…”
Jul 17, 2024 positive
Sep 27, 2024 bullish
Isenberg: Build audience, convert to community, then launch products
“It's basically like a funnel. So you start you start with the audience. So you build like, you know, you start off by building a Google doc of some copy. I start off by registering a Twitter account and just start tweeting. So I start by building an audience, …”
Dec 20, 2024 positive
Isenberg: Build audience, convert to community, then build products
“So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically, A stands for audience. You build audience up top, then you convert that audience into a community, and then you build a product for…”
Nov 10, 2025 positive
Isenberg: The Audience-Community-Product funnel offers the highest odds of startup success
“I call it the ACP funnel. I've talked about it on the pod before. You know, first create an audience, then create a community, then create a product. So it's literally a funnel. And You know, I think, ah, you know, you start with an audience, and you can tell …”