The Wisdom Wall

“But there's also more competition, which is, I think when, when people are, are talking about Spotify and criticizing it, that's the part I think is the biggest misconception. Because they hear so many, many people who are trying and it doesn't work where they're not making a lot of money of it. They're naturally sort…”

“So the internal saying that Spotify is talk is cheap. Because we want to be really deliberate about what it is we're doing and how we're doing it.”

“what's so amazing with the platform is every time we try to do something deliberate sort of top down, it's sort of fail. And most of the time, actually, what we see is the inflings of something already existing on the platform and then growing from there.”

“We all believe that these like sort of internet companies that go global day one, that's like the right approach. I, I actually think. 99.9%. This is just untrue and false. The entrepreneurs have to revise. We all, all are benefited from constraining ourselves To finding what our first audience is. And it could be…”

“In addition to that, just monetizing the content in itself is probably becoming an auxiliary revenue sources around them. Three 60, very similar again to mom and pop shops, like where you could do live events. You could be doing merchandising. You could build, um, another business, um, like Kylie Jenner or something on…”

“So when your product is being used in spite of it actually being a pretty terrible experience, you kind of know you've got something.”

“But I think younger consumers, especially, they don't know what the difference is. They just want to feel closer presence to the person.”

“while I still think music is very social, I think what we got wrong in the product was this sort of notion that just seeing sort of what all of your friends are listening to may not be the sort of right social product. But if you instead sort of say like, I want to work together with my friends and I want to have a…”

“what I often tell other entrepreneurs is like, well, um, the fact that people doubt you in the beginning, you kind of need to pay attention to that, uh, and hear what valid concerns they may have. But a bunch of that is just, like, they're not used to the concept, uh, and it's going to change, but by the time it…”

“But the better way to think about audio books and podcasting is it's, it's really around a business model mostly. So one way to frame it instead would be Podcasting is ad supported audio and audiobooks is paid audio.”

“I believe one of the biggest problems we have in this new creator economy is, um, is the one of attribution, right? So, you know, uh, many creators like you, um, have or try many of these different platforms and use it, but, um, you know, and they can, they can see on each individual platform how well they're doing,…”

“fundamentally how we merchandise content has to be very different for music than it is for an audio book or a podcast. Um, and if you think about it, it's kind of logical, because, um, in a song, it's a three minute commitment of your time. And you can actually probably tell within the first 10, 15 seconds whether this…”

“And I think every really successful entrepreneur, in my opinion, has had at least three near death experiences with their company, right? Where you just feel like, I'm not sure whether this, Thing is gonna work, not work, uh, whether we're gonna be alive tomorrow or not, and I kind of hate, um, how media portrays this,…”

“unlike you talking to a journalist, et cetera, it's truly a conversation one, and the second part is, There's enough time to actually elaborate on the thought and the idea. Whereas you have to be so succinct in how you express your idea and truly get it across in 30 seconds or like you lose the moment and the…”

“if you think about an exponential curve, um, if you really zoom in on that exponential curve, it actually is like a lot of different linear, uh, curves. Stacked on top of each other that creates that kind of exponential curve.”