Ek: Social music works via shared co-listening, not passive friend-watching
Daniel Ek · Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg) · Acquired · Sep 30, 2024 · at 27:47
Spotify CEO Daniel Ek reflects on product lessons learned from Spotify's early Facebook integration compared to modern features like Jam.
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“While I still think music is very social, I think what we got wrong in the product was this sort of notion that just seeing sort of what all of your friends are listening to may not be the sort of right social product. But if you instead sort of say like, I want to work together with my friends and I want to have a shared listening, whether we're in the same place or not, that turns out to be a pretty amazing thing.”
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