Ek: Pure content monetization is becoming auxiliary revenue for modern creators
Daniel Ek · Spotify CEO Daniel Ek · Acquired · May 18, 2023 · at 1:20:50
Spotify CEO Daniel Ek compares modern creator monetization strategies to diversified mom-and-pop businesses.
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“In addition to that, just monetizing the content in itself is probably becoming an auxiliary revenue sources around them. Three 60, very similar again to mom and pop shops, like where you could do live events. You could be doing merchandising. You could build another business like Kylie Jenner or something on the side of it.”
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