Yuan: SaaS companies mistakenly settle for low marketing ROI instead of 4x returns
Eric Yuan · Capital-Efficient Growth (with Zoom CEO Eric Yuan & Veeva CEO Peter Gassner) · Acquired · May 19, 2022 · at 50:38
Zoom CEO Eric Yuan criticizes conventional SaaS CAC-to-LTV return expectations during an Acquired interview.
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“Don't believe that. That's the mistake for all the SaaS companies. It's not one dollar and 50 cents back, not three dollars, it should be four dollars, right? It should optimize.”
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