The Numbers Museum

Every specific figure ever claimed on the show. 106 match this view. Red rows are numbers the cited sources contradict.

AllDollarsMultiplesPercentagesBig numbers
FigureAs spokenThe claimWhoWhenChecked?
10,000× “10,000 times” Gilbert: Human-curated web directories cannot scale as internet content multiplies exponentially Ben Gilbert Jun 30, 2025
2,500× “2500 X” Gilbert: NFL TV Rights Contract Value Grew 2,500x Over 62 Years Ben Gilbert Jan 27, 2026 Supported
2,300× “2300 X” Web traffic grew 2,300x between January 1993 and January 1994 David Rosenthal Aug 16, 2022 Partly supported
2,300× “2300 X” US Sports Franchises Returned 13% Annualized from 1961 to 2024 Ben Gilbert Mar 24, 2025 Supported
1,500× “1500 X” Gilbert: $1,800 invested in Amazon's IPO grew to $2.6M by 2022 Ben Gilbert Aug 16, 2022 Supported
800× “800 X” Gilbert: Starbucks' 1991 Employee Stock Option Grants Have Appreciated 800x Ben Gilbert Jun 4, 2024 Supported
550× “550 X” US Sports Franchises Returned 13% Annualized from 1961 to 2024 Ben Gilbert Mar 24, 2025 Supported
405× “405 X” Berkshire Hathaway delivered a 39,000x return since 1965 versus S&P's 405x Ben Gilbert May 18, 2026 Partly supported
330× “330 X” A $10,000 investment in Costco's 1985 IPO generated a 330x return by 2023 Ben Gilbert Aug 21, 2023 Supported
160× “160 times” Ferrari is worth more than Ford, VW, Stellantis, and Mercedes Ben Gilbert Apr 14, 2026 Supported
100× “100 times” There are 100 times as many venture capitalists today as the 1990s Ben Gilbert Sep 28, 2022
100× “hundred X” Nvidia IPO'd at a $600M Valuation in 1999 David Rosenthal Mar 28, 2022 Supported
92× “92 X” Benchmark's first fund delivered a 92x return on invested capital Ben Gilbert Sep 28, 2022 Supported
75× “75 X” Gilbert: Microsoft P/E multiple compressed from 75x to 14x under Ballmer Ben Gilbert Jul 22, 2024 Supported
64× “64 times” Formula 1 Logistics Generate 64 Times More Emissions Than the Race Cars Ben Gilbert Mar 5, 2026 Supported
64× “64 X” Gilbert: Starbucks' 1991 Employee Stock Option Grants Have Appreciated 800x Ben Gilbert Jun 4, 2024 Supported
60× “60 times” Gilbert: Trader Joe's turns over its entire inventory 60 times annually Ben Gilbert Oct 27, 2025 Supported
50× “fifty-x” Google's Monthly AI Token Volume Grew 50x in One Year Ben Gilbert Oct 6, 2025 Supported
50× “50 X” Rosenthal: First Round Capital's first institutional fund achieved a 50x return David Rosenthal Mar 18, 2024 Partly supported
48× “48 X” Cloud instances cost $30 hourly for A100s and $100 hourly for H100s Ben Gilbert Sep 6, 2023 Supported
40× “forty-X” Rosenthal: Sequoia invested $150k in Apple and sold entirely for $6M David Rosenthal Jun 20, 2022 Supported
40× “40 times” 1920s Americans averaged over 40 movie theater visits annually Ben Gilbert Jun 23, 2026 Contradicted
40× “40 times” US theater attendance fell from 32 to 14 between 1947 and 1956 Ben Gilbert Jun 23, 2026 Partly supported
35× “35 times” Dimon: Big investment banks increased leverage from 12x to 35x before 2008 Jamie Dimon Jul 16, 2025 Partly supported
35× “35 times” 98% of households purchase candy an average of 35 times annually Ben Gilbert Dec 16, 2024 Supported
32× “32 times” US theater attendance fell from 32 to 14 between 1947 and 1956 Ben Gilbert Jun 23, 2026 Partly supported
30× “30 times” Nvidia's H100 GPU is nine times faster for AI training than A100 Ben Gilbert Sep 6, 2023 Supported
25× “25 X” Benchmark's 2011 fund reached a 25x gross return before fees Ben Gilbert Sep 28, 2022 Supported
25× “25 X” Gilbert: Michael Eisner Grew Disney Revenue From $1.7B to $31B Ben Gilbert Aug 10, 2026 Supported
20× “20 times” Live podcast episodes require 10 to 20 times more production effort Ben Gilbert Dec 19, 2022
20× “20 times” Michael Ovitz proposed that Disney acquire Yahoo and CBS Records Michael Ovitz Dec 21, 2021
20× “twenty-X” Gilbert: Michael Eisner Grew Disney Revenue From $1.7B to $31B Ben Gilbert Aug 10, 2026 Supported
20× “twenty-x” Gilbert: IPL Grew 20x Since 2008 to Exceed $16B Valuation Ben Gilbert Mar 24, 2025 Supported
20× “20 X” Rosenthal: Taylor Swift Enterprise Value Is $11B Using Disney's 20x Multiple David Rosenthal Sep 30, 2024
16× “16 X” Hermès' market capitalization increased 16-fold between 2010 and 2024. David Rosenthal Feb 20, 2024 Supported
15× “15 X” Gilbert: Amazon grew revenue 15x year-over-year before going public Ben Gilbert Aug 16, 2022 Supported
14× “14 times” US theater attendance fell from 32 to 14 between 1947 and 1956 Ben Gilbert Jun 23, 2026 Partly supported
14× “14 X” Gilbert: Microsoft P/E multiple compressed from 75x to 14x under Ballmer Ben Gilbert Jul 22, 2024 Supported
13× “13 times” Luxury handbag profits are typically 10 to 12 times their production cost. Ben Gilbert Feb 20, 2024
12.4× “12.4 times” Costco turns its inventory 12.4 times yearly compared to Walmart's 8 Ben Gilbert Aug 21, 2023 Supported
12× “12 times” Dimon: Big investment banks increased leverage from 12x to 35x before 2008 Jamie Dimon Jul 16, 2025 Partly supported
12× “12 times” Luxury handbag profits are typically 10 to 12 times their production cost. Ben Gilbert Feb 20, 2024
10.7× “10.7 x” Gilbert: NFL revenue multiple expanded from 6.4x to 10.7x over five years Ben Gilbert Jan 27, 2026 Supported
10× “10 times” Costco generates approximately ten times more revenue per SKU than Walmart Ben Gilbert Aug 21, 2023 Supported
10× “10 times” Gross Margins Across Automakers: BMW 17%, Porsche 29%, Ferrari 48% Ben Gilbert Jun 27, 2023 Supported
10× “ten-x” Rosenthal: Buying Enron stock at 61 cents yielded over a 10x return David Rosenthal Nov 29, 2022 Contradicted
10× “10 X” Rosenthal: Amazon 10xed revenue in 1997 to nearly $150M David Rosenthal Aug 16, 2022 Supported
10× “10 X” Gilbert: 10x computing gains every 5-7 years continue via GPUs Ben Gilbert Jun 20, 2022 Supported
10× “10 X” Gassner: Veeva Vault has 5x to 10x the potential of Veeva CRM Peter Gassner May 19, 2022 Contradicted
10× “10 times” Gilbert: Nvidia's Graphics Head Start Made It the Best Machine Learning Hardware Company Ben Gilbert Mar 28, 2022
10× “10 X” Peloton's digital trials spiked 10x to 1.2M users at COVID-19's onset Ben Gilbert Feb 10, 2022 Supported
10× “10 times” Michael Ovitz proposed that Disney acquire Yahoo and CBS Records Michael Ovitz Dec 21, 2021
10× “10 X” Gilbert: FTX grew trading volume 10x in 2020 Ben Gilbert Dec 15, 2021 Supported
10× “10 X” Gilbert: FTX grew trading volume 10x in H1 2021 alone Ben Gilbert Dec 15, 2021 Supported
10× “10 times” Johns: Expensive valuations force investors to make predictions Brinton Johns Nov 3, 2021
10× “10 X” By 1994, Disney's market cap topped all other traditional media companies David Rosenthal Aug 10, 2026 Supported
10× “10 X” LeBron James has 10x the social media following of top NFL stars David Rosenthal Jan 27, 2026 Supported
10× “10 X” Solid milk chocolate and conching vastly expanded the chocolate market Ben Gilbert Dec 16, 2024 Supported
10× “10 X” Gilbert: In September 2005, Facebook held one-third of US college students at 70% DAU Ben Gilbert Oct 28, 2024 Supported
10× “10 times” Gilbert: Company leaders must repeat core messaging 10x more than expected Ben Gilbert Jul 22, 2024
10× “10 times” Berkshire Hathaway bought Apple when its valuation fell to 10x earnings Charlie Munger Oct 30, 2023 Supported
“nine x” Gilbert: NFL revenue multiple expanded from 6.4x to 10.7x over five years Ben Gilbert Jan 27, 2026 Supported
“nine times” Transformer attention computational cost scales quadratically with input prompt length Ben Gilbert Sep 6, 2023
“nine times” Nvidia's H100 GPU is nine times faster for AI training than A100 Ben Gilbert Sep 6, 2023 Supported
“eight times” Costco turns its inventory 12.4 times yearly compared to Walmart's 8 Ben Gilbert Aug 21, 2023 Supported
“eight X” Rosenthal: Disney operating profit increased nearly 8x between 1984 and 1994 David Rosenthal Aug 10, 2026 Supported
7.5× “7.5 X” Enron's reported revenue surged 7.5x from $13.3 billion to over $100 billion David Rosenthal Nov 29, 2022 Supported
“seven times” Carolyn Davidson's 500 Pre-IPO Nike Shares Are Worth $7 Million Today Ben Gilbert Jul 25, 2023 Partly supported
“seven times” Google Toolbar users averaged seven times more searches Ben Gilbert Jun 30, 2025 Not publicly verifiable
6.4× “6.4 x” Gilbert: NFL revenue multiple expanded from 6.4x to 10.7x over five years Ben Gilbert Jan 27, 2026 Supported
“six times” Bank of America Suffered $20M Fraud in Fresno Credit Card Pilot David Rosenthal Nov 27, 2023 Partly supported
“six times” Munger says great investment opportunities only happen five or six times Charlie Munger Oct 30, 2023
“five times” Costco turns its inventory 12.4 times yearly compared to Walmart's 8 Ben Gilbert Aug 21, 2023 Supported
“five X” Gassner: Veeva Vault has 5x to 10x the potential of Veeva CRM Peter Gassner May 19, 2022 Contradicted
“five X” Rosenthal: Nvidia's 1999 GeForce 256 offered 5x better graphics performance than competitors David Rosenthal Mar 28, 2022 Partly supported
“five times” Gilbert: Disney net income grew fivefold to $12.4B under Iger Ben Gilbert Aug 10, 2026 Supported
“five X” Google's Core Business Has Grown 5x Since 2015/2016 David Rosenthal Oct 6, 2025 Partly supported
“five X” Google Cloud Exceeds $50B Run Rate at 30% Growth Ben Gilbert Oct 6, 2025 Partly supported
“five X” Nvidia Charges 75% to 80% Gross Margins on AI Chips Ben Gilbert Oct 6, 2025 Supported
“five times” Jeff Dean built AdWords, AdSense, MapReduce, and Gemini David Rosenthal Jun 30, 2025 Supported
“five X” Rosenthal: Google grew revenue over 5x from 2001 to 2002 David Rosenthal Jun 30, 2025 Supported
“five times” Rosenthal: Rolex's historic Aegler order was five times the company's capital David Rosenthal Feb 24, 2025 Supported
“five X” Gilbert: Free ad-supported search makes 3x to 5x more per user than software Ben Gilbert Jul 22, 2024
“five X” Microsoft employs five times more people per market-cap dollar than Nvidia Ben Gilbert Sep 6, 2023 Partly supported
“four X” Rosenthal: Disney grew market cap from $50B to $200B from 2005-2015 David Rosenthal Aug 10, 2026 Supported
“four X” Bernie Ecclestone Increased Average Formula 1 Team Race Payouts to $200,000 David Rosenthal Mar 5, 2026 Partly supported
“four times” The NFL Monetizes Fans at $127 Annually Compared to Formula 1's $7 Ben Gilbert Mar 5, 2026 Supported
“four X” Acquired is 3x to 4x oversubscribed on potential sponsors Ben Gilbert Dec 15, 2025
“four times” The original Coca-Cola formula contained four times today's caffeine content Ben Gilbert Nov 24, 2025 Supported
“four times” Forrest Mars' independent empire reached $200 million, quadrupling Chicago Mars' revenue David Rosenthal Dec 16, 2024 Supported
“four times” Munger says an investor only has to get rich once in life Charlie Munger Oct 30, 2023
“three times” Walmart's US revenue is approximately triple Costco's US revenue Ben Gilbert Aug 21, 2023 Supported
“three X” Gilbert: NVIDIA data center revenue tripled to over $10.5B annually Ben Gilbert Apr 20, 2022 Supported
“three times” Gilbert: NVIDIA trades at 3x Apple's P/S and 2x Microsoft's Ben Gilbert Apr 20, 2022 Supported
“three X” John Foley correctly identified that treadmills are a 3x larger market Ben Gilbert Feb 10, 2022
“three times” Gilbert: Disney net income grew fivefold to $12.4B under Iger Ben Gilbert Aug 10, 2026 Supported
“three times” Football is three times more popular than basketball in America Ben Gilbert Jan 27, 2026 Supported
“three X” Product placement in E.T. tripled sales of Reese's Pieces Ben Gilbert Dec 16, 2024 Partly supported
“three X” Gilbert: Microsoft revenue grew 3.5x to $84B during Ballmer's CEO tenure Ben Gilbert Jul 22, 2024 Partly supported
“three times” Munger says great investment opportunities only happen five or six times Charlie Munger Oct 30, 2023
“three times” Munger says Berkshire Hathaway would be 3x larger with slightly more leverage Charlie Munger Oct 30, 2023
“three times” Opportunities like Japan trading house arbitrage happen twice a century Charlie Munger Oct 30, 2023
“two x” Gilbert: NVIDIA trades at 3x Apple's P/S and 2x Microsoft's Ben Gilbert Apr 20, 2022 Supported
“two X” By 2015, Disney generated over $50B annually in gross retail merchandise sales David Rosenthal Aug 10, 2026 Supported
“two x” Schultz: Starbucks Employee Tenure Is Double the Industry Average Howard Schultz Jun 4, 2024 Partly supported
“two X” Novo Nordisk Foundation's $120 billion endowment doubles the Gates Foundation David Rosenthal Jan 22, 2024 Partly supported
Made with StarZero

Turn any episode into a week of clips.

This entire site, nearly 80 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.