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World War II

7 statements across 5 episodes · 0 bullish · 0 bearish · 3 people on the record · first statement Jun 20, 2022 by Ben Gilbert · said 18 times in 5 episodes since 2023 · across every show →

Mentions by year

brought up most by David Rosenthal (13), Ben Gilbert (4), Howard Schultz (1)

tap a year for its mentions
00811522023202420252026episodesmentions
0122023202420252026episodes it came up in
007.511522023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 4 mentions in 2 episodes 2 per episode
2024 2 mentions in 1 episode
2023 11 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about World War II, oldest first

Jun 20, 2022
Assertion Partly supported
Gilbert: 48% of Tokyo was homeless after WWII
“And I think after the war, 48% of Tokyo was homeless. Like, half the population's homes had been destroyed.”
Ben Gilbert Jun 20, 2022 ▶ 10:31 The Playbook: Lessons from 200+ Company Stories · Acquired
Jun 4, 2024 neutral
Assertion Not checkable as stated
Schultz: World War II GI rations drove post-war low-quality coffee adoption
“World War II and the GIs were kind of the impetus for that kind of quality coffee, or not quality coffee, to exist and have any kind of run after the war.”
Howard Schultz Jun 4, 2024 ▶ 14:18 Starbucks (with Howard Schultz) · Acquired
Dec 16, 2024 neutral
Assertion Supported
The 3 Musketeers originally contained chocolate, vanilla, and strawberry flavor bars
“It was actually sold as a package containing three separate bars, each with a different flavor, chocolate, vanilla, and strawberry, and due to restrictions during World War II, they had to cut production to just the chocolate version.”
Ben Gilbert Dec 16, 2024 ▶ 1:04:45 Mars Inc. - The Chocolate Story (Audio) · Acquired
Feb 24, 2025 neutral
Assertion Supported
Rosenthal: Rolex did not target the US market until after WWII
“Rolex did not focus on the American market until after World War II.”
David Rosenthal Feb 24, 2025 ▶ 55:47 Rolex (Audio) · Acquired
Feb 24, 2025 neutral
Insight
Gilbert: Swiss neutrality in WWII preserved watchmaking industrial capacity
“This is a very engineering-heavy industrial thing, and they didn't have to devote any resources to the war because they were completely neutral, and so all of their craftspeople and machinists and everything can keep making watches.”
Ben Gilbert Feb 24, 2025 ▶ 1:41:38 Rolex (Audio) · Acquired
Feb 24, 2025
Assertion Not publicly verifiable
Pre-WWII Rolex catalogs featured twice as many women's models as men's
“But if you look at their product catalogs, really up until World War II, ladies models outnumbered men's models two to one.”
David Rosenthal Feb 24, 2025 ▶ 1:11:51 Rolex (Audio) · Acquired
Nov 24, 2025
Assertion Supported
Gilbert: Over 5B Coke bottles were distributed via 64 WWII portable plants
“1941 to 19 45, 64 portable bottling plants were sent to Asia, Europe, and North Africa, and the best estimates are that more than five billion bottles were distributed to troops during the war.”
Ben Gilbert Nov 24, 2025 ▶ 1:45:53 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
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