WED Enterprises, every mention

The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired Jun 23, 2026 · 15 mentions

• ▶ 2:41:24 Ben Gilbert He's gonna start his own company that would get formalized later in the year, in 1952, that ends up being called Wed Enterprises.
• ▶ 2:41:32 Ben Gilbert W.E.D., Walter Elias Disney.
• ▶ 2:46:34 Ben Gilbert And remember, they had no interest in pursuing this, which is why he had to set up WED in the first place.
• ▶ 3:07:31 Ben Gilbert Walt personally owns 17%, and there's a contract between Disneyland Inc. and Wed Enterprises, which Walt owns a hundred percent of, to actually build it all.
• ▶ 3:09:41 Ben Gilbert The team at WED had been getting inspiration and sort of concepting and iterating while all the ABC stuff is happening, while the hype building around America is happening, and of course while the financial negotiations are, are happening.
• ▶ 3:11:06 Ben Gilbert Other WED employees, meanwhile, start traveling all over the US looking at the best existing theme parks.
• ▶ 3:25:28 Ben Gilbert But that leaves Wed Enterprises, which had been hired as a contractor to build all the stuff.
• ▶ 3:25:33 David Rosenthal Yes, and Wed Enterprises is Imagineering today, Disney Imagineering.
• ▶ 3:25:38 Ben Gilbert Yes, but Wed Enterprises, the entity, at this point in time, also owned rights to some elements in the park.
• ▶ 3:25:56 Ben Gilbert So Wed, which Walt is the 100% shareholder of, actually owned the railroad outright.
• ▶ 3:26:30 Ben Gilbert They were owned by Wed.
• ▶ 3:26:32 Ben Gilbert We also mentioned since Wed was Walt's personal company, it owned Walt's name and likeness, which led to that 10% royalty on merchandise.
• ▶ 3:26:52 Ben Gilbert Wed would get sliced into two pieces.
• ▶ 3:26:58 Ben Gilbert Disney Productions would buy the half of Wed that was Imagineering, so they finally in-house Imagineering in 1965.
• ▶ 3:27:41 Ben Gilbert Insanely, Wed Enterprises, which would later be Rett Law, got a total of seventy-five million dollars in checks from Walt Disney Productions for the Disneyland Railroad and for the monorail,