Victoza, every mention
12 scenes · ← back to Victoza
tap a year for its mentions
every year anyone David Rosenthal 10Ben Gilbert 2
Verbatim, from the transcripts: the passages where Victoza comes up
Novo Nordisk (Ozempic) · Acquired
- ▶ 1:51:36 David Rosenthal Not Ozempic, not Victoza, not Wegavi, something completely different.
- ▶ 2:08:05 David Rosenthal So in early 2010, Novo gets final approval for Victoza, which is the marketing name for the diabetes version of Liraglutide.
- ▶ 2:08:14 David Rosenthal So five years after Bayetta, Victoza is finally officially hitting the market in the US.
- ▶ 2:08:44 David Rosenthal So year one in the first year that it's on the market, Victoza does roughly three hundred million dollars in sales.
- ▶ 2:09:28 David Rosenthal And Victoza hits it in, you know, its first full standalone year on the market, which is super fast.
- ▶ 2:09:36 David Rosenthal So, what's going on here, obviously, is that people are not using Victoza just for diabetes.
- ▶ 2:10:28 David Rosenthal And let's be honest here, like some of this is doctors, but a lot of this is patients going to doctors and being like, hey, I heard that this Victoza thing could help me lose weight.
- ▶ 2:10:41 Ben Gilbert I saw an ad that said, ask your doctor if fictosa is right for you, so I'm asking you if it's right for me.
- ▶ 2:11:09 Ben Gilbert You can lose weight taking Victoza, but it's not necessarily a life-changing thing.
- ▶ 2:11:46 David Rosenthal And to be fair, I think a large amount of the early adopter GLP one weight loss market was already just using Victoza.
- ▶ 2:11:54 David Rosenthal So clearly a lot of the Victoza revenue was actually Sexenda revenue that was pulled forward, so to speak.
- ▶ 2:19:33 David Rosenthal This is like even more than Victoza back in the day.