Tudor, every mention

Rolex (Audio) · Acquired Feb 24, 2025 · 30 mentions

• ▶ 3:59:29 David Rosenthal We walked by Tudor.
• ▶ 3:59:30 Ben Gilbert Well, it was an authorized dealer that had both Rolex and Tudor, which I think a lot of ADs, or maybe all ADs, if you take Rolex, you have to take Tudor.
• ▶ 3:59:41 David Rosenthal So, what is Tudor?
• ▶ 3:59:44 David Rosenthal Tudor, uh, like the, you know, British, uh, royal, uh, Tudor family, is Rolex's sub-brand.
• ▶ 4:00:09 David Rosenthal And so we're like, what the hell is this Tudor thing?
• ▶ 4:00:13 David Rosenthal And if you look at the Tudor products, a lot of them, like, are the Rolex products.
• ▶ 4:00:19 Ben Gilbert Dude, okay, so Tudor was started by Hans Wolfsdorf in
• ▶ 4:00:46 David Rosenthal You walk into a Tudor authorized dealer, you go on the website, and you're like, wow, that sure looks like a GMT master, and that looks like an Explorer, and that looks like a Submariner.
• ▶ 4:01:23 David Rosenthal Tudor does not use Agler movements, does not use Rolex movements, they use third-party movements.
• ▶ 4:01:29 David Rosenthal Yeah, so Tudor is kind of the release valve here.
• ▶ 4:01:32 David Rosenthal They can ramp up production of the Tudor quote-unquote Submariner or GMT Master or Explorer or whatever with third-party movements, and that's okay.
• ▶ 4:01:32 David Rosenthal They can ramp up production of the Tudor quote-unquote Submariner or GMT Master or Explorer or whatever with third-party movements, and that's okay.
• ▶ 4:01:45 Ben Gilbert Like customers can't get a Rolex so they get a Tudor?
• ▶ 4:02:14 Ben Gilbert Tudors in volume.
• ▶ 4:02:16 Ben Gilbert Let's take a Black Bay.
• ▶ 4:02:17 Ben Gilbert This is sort of the Tudor Submariner.
• ▶ 4:02:23 Ben Gilbert Most people don't know or care about the Black Bay.
• ▶ 4:02:28 Ben Gilbert And if they walk in thinking they want a Rolex, they're not walking out with a Black Bay.
• ▶ 4:02:40 Ben Gilbert It's a way to protect Rolex's brand, because if there's something new and interesting that might be a fad that customers seem to be caring about in the watch world, Tutor can go and implement it, and they can figure out how to produce it.
• ▶ 4:02:57 Ben Gilbert The watch aficionados who know about Tutor expect them to come out with weird stuff that flops.
• ▶ 4:03:10 Ben Gilbert They've tested all sorts of stuff with Tudor.
• ▶ 4:03:16 Ben Gilbert A lot of these now are slowly making their way into Rolexes, and I think the key thing is they can use Tudor to go and compete with Omega, Tag Heuer in the mid-market, and Tudor basically can
• ▶ 4:03:36 Ben Gilbert I heard a great phrase that the shield protects the crown.
• ▶ 4:03:43 Ben Gilbert It's so that they don't ever have to risk doing something dumb chasing a competitor with Rolex, and Tudor can always go figure it out.
• ▶ 4:04:18 Ben Gilbert The real watch nerds will tell you that they actually love Tutor's.
• ▶ 4:04:21 Ben Gilbert Even though it's a 4000 dollar watch, the movements are incredibly high quality, and I think consumers actually might be getting a pretty good deal on Tutor watches.
• ▶ 4:04:41 Ben Gilbert Tutor, they don't sell that many of them, so at a 4000 dollar price point,
• ▶ 4:05:04 Ben Gilbert I'm sure they're not losing money by having Tutor, but it's a great deal for customers.
• ▶ 4:35:21 Ben Gilbert Tudor with Tiger Woods as the spokesperson.
• ▶ 4:35:25 Ben Gilbert Why would you blow Tiger Woods on Tudor?