swoosh, every mention
17 scenes · ← back to swoosh
tap a year for its mentions
every year anyone David Rosenthal 8Ben Gilbert 7Jim Weber 2
Verbatim, from the transcripts: the passages where swoosh comes up
Nike (Audio) · Acquired
- ▶ 4:08 David Rosenthal Is a book called Swoosh, which I bet most people have not read, but kind of like Taste of Luxury.
- ▶ 1:16:47 Ben Gilbert Other records of how this all went down and people care a lot about this because obviously what we're getting here is the origin of the swoosh and of Nike.
- ▶ 1:17:04 Ben Gilbert Her recollection is that originally in the request to create what became the swoosh, they wanted structural support as an element in the design.
- ▶ 1:17:42 David Rosenthal So all the thought of like, oh, the swoosh is like the wing of the goddess of victory.
- ▶ 1:18:00 Ben Gilbert There's this myth running around forever and ever that the swoosh is inspired by one of those wings.
- ▶ 1:18:05 Ben Gilbert The name Nike came after the design of the swoosh, which, by the way, also was not called a swoosh yet.
- ▶ 1:18:47 David Rosenthal And that becomes the swoosh.
- ▶ 1:22:13 David Rosenthal So it was a very inauspicious start to, uh, Nike and the swoosh here.
- ▶ 2:20:33 David Rosenthal It's about the swoosh, and it's about the halo effect and the lifting up of the whole company's sales.
- ▶ 3:15:22 David Rosenthal I think, I was talking with Scout Reams about this, I have no data on this whatsoever, but I don't think it is a controversial statement to say that the Swoosh logo is tattooed on more bodies around the globe than any other company logo.
- ▶ 3:17:48 Ben Gilbert I'm talking about charging 200 dollars instead of a 180 because there's a swoosh on it.
- ▶ 3:18:34 Ben Gilbert I think my best answer is they want the most swooshes out there in the world, and there's some sweet spot where they're willing to trade off profit dollars for that, for the sort of continued brand presence where the swoosh feels like a…
- ▶ 3:38:51 Ben Gilbert 15 dollar t-shirt that you get at Dick's Sporting Goods with the swoosh on It's and also convince me that the very best shoes to run in is the, like a, you know, Nike Vaporfly, next percent, whatever, whatever. like a,
- ▶ 3:39:26 David Rosenthal And these days, especially in the beginning, it was athletes are billboards and Netflix shows in that, you know, on SportsCenter or whatever, like you're going to see the swoosh.
- ▶ 3:56:47 David Rosenthal Like I said earlier, there are a lot of swoosh tattoos on bodies around this planet.