Substack

6 statements across 3 episodes · 3 bullish · 1 bearish · 4 people on the record · first statement Dec 3, 2021 by Ben Gilbert · said 39 times in 8 episodes since 2021 · across every show →

Mentions by year

brought up most by David Rosenthal (11), Ben Thompson (10), Ben Gilbert (9), Packy McCormick (7), Katherine Boyle (2)

tap a year for its mentions
0010220320212022202320242025episodesmentions
02320212022202320242025episodes it came up in
007.51.515320212022202320242025episodesmentions per episode
2025 4 mentions in 2 episodes 2 per episode
2024 2 mentions in 1 episode
2023 2 mentions in 1 episode
2022 18 mentions in 3 episodes 6 per episode
2021 13 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Substack, oldest first

Dec 3, 2021 positive
Assertion Partly supported
Gilbert: Not Boring is the number one business newsletter on Substack
“I did some research last night. Not Boring is the number one substack newsletter on business.”
Ben Gilbert Dec 3, 2021 ▶ 1:21 Not Boring (with Packy McCormick) - Extended Cut · Acquired
Dec 3, 2021 positive
Assertion Not checkable as stated
McCormick: Substack is completely free for Not Boring's ad-supported model
“The most beautiful part about sub stack is because they've taken such a strong stand for subscriptions and against advertising. No one on their team has ever even reached out to me. And so I paid zero dollars for my main platform because they want to pretend l…”
Packy McCormick Dec 3, 2021 ▶ 1:16:38 Not Boring (with Packy McCormick) - Extended Cut · Acquired
Jun 6, 2022 positive
Insight
Boyle: Individual journalists are more powerful than legacy media institutions
“The kind of biggest trend in media, and I can talk about another one of our investments, Substack, which I think has sort of benefited from this trend, is that people are now brands. They are identities. And the individual journalist is ultimately more powerfu…”
Katherine Boyle Jun 6, 2022 ▶ 39:29 American Dynamism (with Katherine Boyle) · Acquired
Dec 6, 2022 neutral
Assertion Open · timeframe Dec 2025
Thompson: Substack's seed deck pitched 'Stratechery in a box'
“Substack's seed deck says Shackery in a box. That was their pitch.”
Ben Thompson Dec 6, 2022 ▶ 32:11 Stratechery (with Ben Thompson) · Acquired
Dec 6, 2022 negative
Opinion
Thompson: Nothing visually about Substack is memorable
“Nothing visually about Substack is memorable. Every single site looks the same. And also they'll be reading a post and I'll have to like bring down the address bar number. Who am I reading again?”
Ben Thompson Dec 6, 2022 ▶ 38:09 Stratechery (with Ben Thompson) · Acquired
Dec 6, 2022 neutral
Disclosure
Thompson Explored Building a Substack Equivalent Before It Launched
“I actually thought about building a sub stack a few years before they launched. I actually had a team together and it ended up falling apart, but my big hesitation was always, I just wasn't sure if it would be venture scale.”
Ben Thompson Dec 6, 2022 ▶ 1:14:06 Stratechery (with Ben Thompson) · Acquired
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