Småland, every mention
18 scenes · ← back to Småland
tap a year for its mentions
every year anyone David Rosenthal 15Ben Gilbert 3
Verbatim, from the transcripts: the passages where Småland comes up
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- ▶ 1:57 David Rosenthal Did you, uh, make use of small land?
- ▶ 1:59 Ben Gilbert Uh, I went with a friend who had a kid old enough to take advantage of small land, so yes.
- ▶ 5:02 David Rosenthal But we start in the small town of Elmhut, Sweden, which is in the province of Småland,
- ▶ 6:11 David Rosenthal And so, it is there, on a farm in Smolland, in March of 1926, when our protagonist, Feodor Ingvar Kamprad, or just Ingvar, as he is known, is born.
- ▶ 7:33 David Rosenthal So, how did the Comprad family come to Smallland?
- ▶ 11:05 David Rosenthal It's not gonna make them rich, which again, like, nobody in Small End is rich.
- ▶ 13:46 David Rosenthal He's ordering bulk items, mail order from elsewhere in the country, selling all kinds of stuff out to the residents out in the small and countryside.
- ▶ 18:07 David Rosenthal So, before he leaves, he registers an official trading firm with the county of Smallland and names it, very creatively, the natural thing that comes to mind, very descriptive term.
- ▶ 21:11 David Rosenthal He's going back and forth to Gotenberg and to small land, and he's selling to customers that he meets, mostly out in the countryside.
- ▶ 23:27 David Rosenthal Anybody back in small land.
- ▶ 25:06 David Rosenthal Well, fortunately, as we discussed, small land is full of timber.
- ▶ 25:19 David Rosenthal So Ingvar goes around to local small land furniture makers and asks if he can be their agent.
- ▶ 28:25 David Rosenthal He's gonna start with a test, and he puts three pieces from Small Land in the catalog.
- ▶ 1:27:24 David Rosenthal I mean, I went to the small land, I played in the ball pit, all this stuff.
- ▶ 1:33:09 Ben Gilbert I will say, the small end at the Seattle store, the idea is a little bit better than the execution.
- ▶ 1:33:17 Ben Gilbert Once you get there to get your kid into the small land, and they only allowed five kids at a time, it was sort of this odd, like, I was all built up for, oh, small land's gonna be this amazing thing.
- ▶ 1:33:59 David Rosenthal The real cafeteria like we know and love it today with the traditional Smollen style menu.
- ▶ 1:40:14 David Rosenthal So actually, at the end of his life, Ingvar moves back to small land, moves back to Sweden.