Sheryl Sandberg, every mention
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every year anyone David Rosenthal 29Ben Gilbert 9
Verbatim, from the transcripts: the passages where Sheryl Sandberg comes up
Google Part II: Alphabet (Audio) · Acquired
- ▶ 3:22:38 David Rosenthal Facebook just hired Sheryl Sandberg.
Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired
- ▶ 2:13:18 David Rosenthal And Sheryl Sandberg had joined the company right around that same time too, and she was
- ▶ 2:13:22 David Rosenthal Working on ads, you know, part of her job is to sort of pitch to advertisers what this new model is and explain it to them.
- ▶ 2:13:28 David Rosenthal She's banging her head against the wall.
- ▶ 2:13:30 David Rosenthal And so she calls up her mentor, Larry Summers, who had previously been the U.S.
- ▶ 2:13:37 David Rosenthal She's like, Larry, I'm having a hard time explaining this to advertisers, you know, how this model works, the second price auction.
- ▶ 2:14:01 David Rosenthal So she does it, you know.
- ▶ 2:28:26 David Rosenthal And then argued to Zuck and Cheryl, like, no, we need to show more ads in feeds
- ▶ 2:31:41 Ben Gilbert This is also where Sheryl Sandberg really makes her mark.
Meta (Audio) · Acquired
- ▶ 2:25:44 Ben Gilbert Uh, Cheryl had just joined the company, or was about to join the company?
- ▶ 2:25:52 Ben Gilbert She sort of led them to figure out, hey, let's survey all the business models, do some work on each of them, and figure out and commit to being an ads company.
- ▶ 2:50:38 David Rosenthal Well, first off, you were totally right, and I think you were foreshadowing Sheryl Sandberg there.
- ▶ 2:50:51 David Rosenthal Before Cheryl, do you know which Facebook executive led Beacon?
- ▶ 2:56:12 David Rosenthal And this sets the stage for Cheryl joining the company.
- ▶ 2:56:35 David Rosenthal And Cheryl was the perfect person coming from Google.
- ▶ 2:56:38 David Rosenthal Cheryl joined Google in 2001 right as they were figuring out AdWords.
- ▶ 2:56:50 David Rosenthal And then Cheryl built and ran the whole self-serve business at Google, which was the most important and the most technology, like, enabled part of what they were doing.
- ▶ 2:57:00 Ben Gilbert She had built the greatest digital advertising system in the world, and Mark was like, oh, I'm trying to build the greatest digital advertising system in the world.
- ▶ 2:57:26 David Rosenthal And they say, and you know, Cheryl agrees too.
- ▶ 2:57:33 David Rosenthal She always reported to him.
- ▶ 2:57:41 David Rosenthal Cheryl takes ads, Cheryl takes operations, et cetera.
- ▶ 2:57:45 David Rosenthal And when she comes on board, like you referenced this earlier, Ben, there's
- ▶ 2:58:08 David Rosenthal And so the first thing Mark and Cheryl did when she joined was like, okay,
- ▶ 2:58:21 Ben Gilbert Yeah, she definitely famously kind of led the exploration of what business are we actually in here?
- ▶ 2:58:58 David Rosenthal One, after the Beacon fiasco when Cheryl joined, Chamath kind of needs a new job at the company.
- ▶ 2:59:06 David Rosenthal And, you know, like, total credit to Mark, to Cheryl, to Facebook as a company.
- ▶ 3:15:33 David Rosenthal Let's flip back now to Cheryl and building the advertising business.
- ▶ 3:17:29 David Rosenthal Now under Cheryl, you finally got real native, highly targeted ads coming online in Facebook.
- ▶ 3:22:16 David Rosenthal Facebook and Mark and Cheryl have been hard at work building the other core pillar of the business, this new super sexy targeted ads business.
- ▶ 3:31:06 David Rosenthal And I think Mark and Cheryl and the team like really debated, like, well, should we skip the IPO?
- ▶ 3:45:45 Ben Gilbert David and I, among the 20 other people we talked to to prep for this episode, one of them was, uh, Sheryl Sandberg.
- ▶ 3:45:50 Ben Gilbert And we were asking Sheryl, in particular, how did you start the monetization effort on mobile?
- ▶ 3:52:11 David Rosenthal So, of course, quarterbacking all this is going to fall to Cheryl and her team, but
- ▶ 3:53:30 David Rosenthal And, uh, then I'm gonna go fly around the world with Cheryl on a very different kind of trip here.
- ▶ 3:53:37 David Rosenthal So that's what they do, and for most of 2013, Baz and Cheryl are out on the road, they're pitching advertisers, they're explaining sponsored stories in the newsfeed, on mobile, why this is so important.
- ▶ 3:54:45 David Rosenthal And Mark keeps getting more and more pissed, because like, obviously this is really important, but he's like, Boz, Cheryl, like, why the hell is all this crap showing up in my feed?
- ▶ 3:55:03 Ben Gilbert At this point in history, Mark is putting pressure on Boz and Cheryl to show fewer ads.
- ▶ 6:20:05 Ben Gilbert Sheryl Sandberg, obviously longtime COO.