Seiko, every mention
6 scenes · ← back to Seiko
tap a year for its mentions
every year anyone Ben Gilbert 5David Rosenthal 1
Verbatim, from the transcripts: the passages where Seiko comes up
Rolex (Audio) · Acquired
- ▶ 2:51:22 Ben Gilbert Well, we all think of like, oh, quartz comes from Japan and Seiko, and then that was this huge disruption of the switch watch industry.
- ▶ 2:53:37 Ben Gilbert The first quartz watch that hit the market in 1969 from Seiko was dependent on the invention and miniaturization of the transistor and integrated circuit before it could actually happen.
- ▶ 2:58:41 Ben Gilbert Seiko, Citizen, and later Casio were extremely successful, for a time, making these out of Japan.
- ▶ 2:59:33 Ben Gilbert Seiko actually was great at brand building, advertising, messaging, in a way that the American B-to-B semiconductor firms were horrible at.
- ▶ 3:02:45 David Rosenthal However, that would not have been enough because eventually Seiko and Citizen were also going to transition to lifestyle companies.
- ▶ 3:10:39 Ben Gilbert As late as 1977 in the Quartz Crisis, Omega is still the third largest watch brand in the world behind Seiko, the darling of the Quartz Revolution, and Timex, which was the volume player on the American side of Quartz.