Rolex Oyster, every mention

Rolex (Audio) · Acquired Feb 24, 2025 · 21 mentions

• ▶ 59:27 David Rosenthal Oyster.
• ▶ 59:34 David Rosenthal Well, Oyster is Rolex marketing speak for waterproof.
• ▶ 1:02:17 Ben Gilbert And when I was reading this, I thought, oh, man, Rolex didn't actually invent the Oyster case.
• ▶ 1:03:36 Ben Gilbert The hermetic seal on the all-oyster watches going forward, and of course it's named the oyster because oysters seal when they're closed.
• ▶ 1:04:03 David Rosenthal So in July, 1926, Hans and Rolex goes and registers the product name Oyster.
• ▶ 1:04:15 David Rosenthal Everybody in the whole world needs to know the Rolex name, needs to know that we are the exclusive owners of the Oyster system.
• ▶ 1:04:23 David Rosenthal He prepares to spend, in Britain alone, annual expenditures of over 10,000 pounds just on advertising for the Oyster models.
• ▶ 1:04:41 Ben Gilbert This is Rolex, the only watch that has Oyster.
• ▶ 1:04:46 David Rosenthal Oyster technology.
• ▶ 1:07:02 David Rosenthal While wearing a new Rolex Oyster model.
• ▶ 1:08:33 David Rosenthal So Hans does this and proclaims the success and announcement of the world's first waterproof wristwatch, fully enclosed in its own case without a second hermetic seal around it, and the triumphant launch of the Rolex Oyster.
• ▶ 1:09:11 Ben Gilbert The big words are Rolex Oyster, and it says Rolex introduces, for the first time, the greatest triumph in watchmaking.
• ▶ 1:09:29 Ben Gilbert Then there's four sketches of the different watch faces you can get of the Rolex Oyster.
• ▶ 1:13:26 David Rosenthal That's the oyster story, and that really is a huge watershed moment for Rolex and for the wristwatch industry.
• ▶ 1:14:22 David Rosenthal Oyster was huge, but it had a problem.
• ▶ 1:15:37 David Rosenthal It's actually because it's tied to the oyster and the screw-down mechanism, if you forget to screw your crown back down, you lose the element-proofness of the oyster.
• ▶ 1:17:53 David Rosenthal So back to Oyster and leading into the need for self-winding and the perpetual element of Rolex, if you can create a self-winding wristwatch, well, all of a sudden, the element-proofness of the Oyster works fine for everybody because…
• ▶ 1:29:37 David Rosenthal So, he invents this system, and just like his Swiss counterparts who invented what became the Oyster system under Rolex, he patents it.
• ▶ 1:31:08 David Rosenthal He knows he needs an automatic system for the Oyster to really unlock the potential of the product and fully break the wristwatch
• ▶ 1:35:14 Ben Gilbert Oyster was licensed.
• ▶ 1:35:40 David Rosenthal You've got the accuracy, the chronometer, observatory certified, you've got waterproofness, element-proofness via the Oyster, and now you've got self-winding with the Perpetual, Oyster Perpetual.