Robert Woodruff, every mention

Coca-Cola: The Complete History & Strategy (Audio) · Acquired Nov 24, 2025 · 26 mentions

• ▶ 1:09:07 David Rosenthal And almost against his will, he has to consider his son, Robert, as a candidate.
• ▶ 1:09:16 David Rosenthal And Ernest barely approves of this wayward son, Robert.
• ▶ 1:09:21 David Rosenthal Who is this Robert Woodruff character?
• ▶ 1:09:25 Ben Gilbert I mean, for all the John Pemberton lore and all the Asa Candler lore, Coca-Cola, as we know it today, is Robert Woodruff's Coca-Cola.
• ▶ 1:09:38 David Rosenthal So, Robert is 33 at this point in time.
• ▶ 1:10:00 David Rosenthal And Robert is a star there.
• ▶ 1:10:46 David Rosenthal Robert Woodruff became CEO of Exxon.
• ▶ 1:10:50 David Rosenthal And Robert, through his own devices, again, almost against his father's will, had been an original investor in the syndicate that bought out Coke from the Candlers.
• ▶ 1:11:10 David Rosenthal His first offer to Robert to come be the new president of Coca-Cola is a salary less than half of what he's making at white motor company.
• ▶ 1:11:20 David Rosenthal Robert rejects that.
• ▶ 1:11:22 David Rosenthal And finally they reach a deal with Robert saying one condition that I absolutely must have is you dad, you are out.
• ▶ 1:11:41 David Rosenthal So in 1923, Robert takes over as president of the Coca-Cola company, becoming the youngest president of any major corporation in America at that time.
• ▶ 1:12:07 David Rosenthal One of the first moves that Robert makes when he comes in is to become close with the head ad man at Coke's ad agency at the time, a firm in St.
• ▶ 1:12:55 David Rosenthal And together, Archie Lee and Robert Woodruff make a pretty massive leap forward for Coca-Cola advertising, and it's really the last critical piece of the brand.
• ▶ 1:14:46 David Rosenthal In 19, 23, when Robert takes the helm of the company, they come out with Coca-Cola.
• ▶ 1:16:36 David Rosenthal The other half of what Archie Lee and Bob Woodruff do with the brand is the imagery.
• ▶ 1:18:54 Ben Gilbert And Woodruff, his lieutenants, would often go around saying that what Woodruff wants to do is make Coca-Cola the most American thing in America.
• ▶ 1:19:14 David Rosenthal Because in 1931, Lee and Woodruff and the Coca-Cola crew create what I think is unquestionably the greatest lifestyle advertising success in human history, where they manage to associate Santa Claus with Coca-Cola.
• ▶ 1:23:59 Ben Gilbert The other big pillar in the ground that Woodruff puts in, in these first 10 years, is around standardization.
• ▶ 1:24:19 Ben Gilbert Woodruff's Coca-Cola was that 65 year unchanged formula.
• ▶ 1:24:26 David Rosenthal What happened in 1985 besides Robert Woodruff dying, which is directly related to what else happened in 1985.
• ▶ 1:26:04 David Rosenthal The other thing Woodruff does in these early years is he creates the company's first
• ▶ 1:26:34 David Rosenthal Now, remember, what was Woodruff doing
• ▶ 1:28:23 David Rosenthal The other big change in operations that Robert brings to the company is
• ▶ 1:53:00 David Rosenthal Robert Woodruff was openly supporting segregationist politicians during this time.
• ▶ 1:53:08 Ben Gilbert And Woodruff would later radically flip on that, right?